The 2013 Crisis Management Training Seminar, presented by the American Bus Association and hosted by C&J Bus Lines was a hit! We had more than 50 transportation officials from across the Northeast in attendance.
As official sponsors, we’d like to take this opportunity to thank Public Affairs Officer/Spokesman for the National Transportation Safety Board (NTSB), Peter Knudson. We’d also like to thank Dan Ronan, Senior Director of Communications at the American Bus Association (ABA). Both offered important words of advice and useful resources for our attendees. Finally, we’d like to thank lunch sponsor DataRisk for some great food and their words on industry risk-management.
How Prepared Are You to Respond to an Incident?
Unfortunately, accidents do happen. As hard as we work to prevent them, we simply cannot control all the factors that might contribute to an incident. The 2013 Crisis Management Training Seminar addressed how transportation companies can work with the media, customers, and safety officials during and directly following a transportation-related crisis.
Knudson and Ronan stressed the importance of having a crisis-management plan in place, and the folly of trying to handle a situation without coordinating with outside organizations. The NTSB and ABA have resources in place for crisis communication, media outreach and messaging, and transportation organizations should work together to use them, according to Knudson.
“We can’t make an accident go away,” said Ronan. “What we can do is respond appropriately and empathetically. It’s ABA’s job to assist you and help protect your company’s reputation as best as possible within the community and in the media.”
Attendees also learned the process by which the NTSB investigates accidents, and how transportation managers should prepare their “party coordinator,” to handle all incident-related communications.
While it’s not something anyone likes to think about, the way your business handles a crisis will speak volumes about the way you operate as a whole. C&J Bus Lines is proud to have facilitated these important discussions and we heartily thank all of our attendees.